Today's CRM technologies are highly sophisticated tools and integrated repositories of knowledge about your existing and future customers. From lead and opportunity management to automated quoting and order processing, CRM solutions can make your sales, marketing, and customer service resources significantly better equipped to identify, close, and deliver. Comprehensive reporting lets you forecast sales, measure business activity, and performance and identify problems and trends before they impact your business. Going forward, those companies who best know their customers needs and business and deliver quickly and cost effectively will win. This is nothing new, except that the stakes are higher and the timeframes are much shorter for superior performance.