Today's business analytics (BA) and enterprise reporting (ER) technologies can turn your data into business critical information quickly. BA/ER systems are sophisticated yet easy-to-use analytical tools for greater control over your entire business. Using Online Analytical Processing (OLAP), BA techniques can organize all of your business data into information units called cubes which can then be delivered to your desktop where you can carry out additional targeted analysis. Instead of waiting for the IT department to generate a report of sales for a particular product in a specific region, you can generate your own report instantly. Instead of waiting for the end of the month to analyze the performance of your sales team, you can generate simple, effective analytical views at any time. You can instantly spot trends and identify weak spots to take immediate action.